• We will not compare more than 7 items for a given product. That way there is less confusion.

• We will avoid, wherever possible, to have more than one item compared from same brand. This is to avoid any brand bias and given equal weightage to other brands.
• Wherever possible we will compare products which are within a price range. Comparing $50 pen with $5 pen and saying $50 pen is better, makes no sense. We compare products which are within a price range. That makes more meaningful comparison

• We are not biased towards costlier products. We judge products solely on the value (features vs cost) they provide. Value rules over price.
• If a feature is present in all the items of a given product, we will not put that in the comparison table because then its not a deciding factor anymore.